CMO Convo | Balancing B2B and B2C as a CMO | Eric Lent
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Will Whitham Will Whitham
Posted Feb 22, 2023 2 min read
CMO Convo | Balancing B2B and B2C as a CMO | Eric Lent

B2B and B2C might seem like distinct specialties, but as a CMO it's quite likely you could find yourself running the marketing in an organization that does both.