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CMO Convo | Balancing B2B and B2C as a CMO | Eric Lent
Feb 22, 2023
Podcast Episode
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An omnichannel focused General Manager, Technology, CPG, and Service Marketing Executive with a history of visionary and strategic leadership. Proven success in creating a world-class global marketing organization, building great brands, driving real growth, and achieving financial goals. A track record of improving market leadership position through: leading strategic change, developing innovative products, and consistently exceeding targets. A results-driven leader and problem-solver, an articulate communicator with a talent for coaching teams to consistently deliver strategic and executional excellence.

๐——๐—ฒ๐—บ๐—ผ๐—ป๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—œ๐—ป:
โ—† Market Expansion โ—† Mergers and Acquisitions โ—† Change Management & Cultural Transformation โ—† Global Marketing Excellence โ—† Team Building & Motivation โ—† Global Organizational Leadership โ—† Strategic Vision & Planning โ—† Increasing Profitability & ROI โ—† Driving & Achieving Market Leadership โ—† Influencing Key Stakeholders โ—† Full Stack Marketing โ—† Innovation

Outside of work, I am an advisor to 48in48, an organization dedicated to building websites for non-profits. Previously, I served as Board Chairman for the Towson University College of Business and Economics, where I had the distinction of receiving the Deanโ€™s Lifetime Recognition Award.

My personal passions: mentoring, scuba, crossfit, jiu jitsu, the arts - anything that stretches me beyond what I think I can do mentally and physically.

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