7 min read
Signals to sequences: Unlocking the power of intent data for smarter outreach

Sales and marketing working together is no longer an option. Being able to accurately interpret sales intent signals and craft sequences for effective outreach is necessary for revenue generation in the modern B2B landscape. Sales and marketing leaders won't want to miss this opportunity to learn how to leverage intent data to its fullest potential. In this session, we'll bring in experts to guide you through the process of identifying and analyzing sales signals and transforming them into personalized, impactful outreach strategies that resonate with buyers.