Creating your online course is just the beginning. Once your course is created, the next step is to enrol students (easier said than done!).

Do you have a marketing plan? Or have you made the mistake of thinking that just because your course is online that other people will magically find it.

Well, I'm sorry to be the bearer of bad news, but if you want to maximize the return on all the effort you poured into creating your course, then you need to promote it.

And two of the best ways you do that is through PR (Public Relations) and SEO (Search Engine Optimization).
Gone are the days when you need to dig deep into your pockets and hire an expensive PR firm to help your business get exposure. If you know what do to, you can do it yourself.