Modern Day Marketer: How to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Rootstrap‍ | The Juice
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Brett McGrath Claimed Brett McGrath
Posted Apr 29, 2022 1 min read
Modern Day Marketer: How to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Rootstrap‍ | The Juice
The Juice Claimed The Juice
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Patrick Ward is the VP of Marketing at Rootstrap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand.

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