For Sales executives, hiring a Go-to-Market (GTM) leadership team is a crucial opportunity to meet your business's potential and satisfy your goals for growth. Making mistakes with who you hire, when you need them, and how you equip them for success can be catastrophic.This course will help you avoid those mistakes, and equip early-stage executives with knowledge gained from the failures and successes of many of tech's highest-growth B2B companies from the past 15 years. By the end of the course, participants will have a strong understanding of how to build strategic GTM hiring plans and how to attract top talent, qualify and select skilled leaders, and ensure everything is set up for optimal results.