LiveOps - short for live operations - has been described as "games-as-a-service." This is because of the way it creates a loyal community around a mobile game via promotions and in-game events.

One thing's for sure though: live ops events boost player engagement and retention, according to MobilityWare's Principal Product Manager, Larry Hsieh. In a recent webinar with us (LiveOps On A Shoestring Budget), he broke down the basic building blocks of live ops events within gaming and how to optimize each element in order to keep players returning.