Direct mail used to be a "spray-and-pray" activity – shoot out as many as possible in a non-targeted way and hope for the best. On top of that, printers might take weeks or months to send offline collateral. And consumers received mountains of it. So, like email, direct mail's been declared "dead." And, like email, it's as useful as ever. With the oversaturation of digital touchpoints and falloff in physical touchpoints today, direct mail has come back with a vengeance - which is why Michael McCarthy founded Inkit. His team's upgrading the direct mail game by allowing you to integrate your CRM with direct mail and thereby allowing you to turn customers' online actions into offline experiences. So you can send specific and personalized messages at specific times based on real behavior. I interviewed Michael to learn about: the best use cases he's seeing in direct mail campaigns today the history of the direct mail practice the benefits of layering in an additional (and physical) communication channel much more! Give it a listen.   Turning Your Customers' Online Actions into Offline Experiences To hear this podcast episode and many more great conversations like it, subscribe to The Customer ...