Virtual roundtables allow you to have face time with your buyers, even during a pandemic. They enable peer-to-peer networking and create engaging and exclusive conversation in a live setting, without having to be at a specific conference hall or boardroom. This level of flexibility, the ability to connect from any location into a live conversation, normally results in higher participation rates by senior IT buyers.
When a virtual roundtable is set around the right timely topic, it affords you the ability to explore the challenges, opportunities, and threats as they are told by your ultimate customer. Without distraction from other sources, you get face time with the most engaged audience of decision makers. By joining your peers from across your industry, virtual roundtables give you a platform to discuss best practices, and lessons learned, to help guide your decision making around a particular focus area of your business. More importantly, your customers are looking for this style of interaction to help with their purchase decisions.