CMOs aren't always held to revenue targets. At Lessonly, Kyle is.

Content marketers aren't usually held to lead gen or revenue sourced from organic search but at Lessonly, Rachel is.

Lessonly treats organic search like a demand generation channel. They've turned the sea of demand – i.e. people searching for things related to their product – into what many marketers dream of: ample leads, diminishing CPL, and a consistent source of revenue. Here's a glimpse into the outcomes they've drive