When Work IP No Longer Works: COVID-19's Impact on ABM and Ad Tech
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Kushan Patel Kushan Patel
10 min read
When Work IP No Longer Works: COVID-19's Impact on ABM and Ad Tech

In the wake of state-mandated WFH, targeting is more important than ever (no more relying on work IP addresses to reach your audience). Here's the data we're seeing as a result in shifting trends.

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