FOUR ACTIONABLE FOUNDER TAKEAWAYS
1.Your first customers should come from the founder
2.Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are.
3.If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer.
4. If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue.