Multichannel vs. Online-Only Retailers
Multichannel vs. Online-Only Retailers

The world of online shopping is fiercely competitive, with a plethora of retailers vying for consumers' eyeballs and wallets. Measuring both time spent online and number of pages visited is crucial for retailers trying to build and grow their online business. Only retail giants like Amazon and eBay have mastered the art of capturing and keeping shoppers engaged, with average Desktop sessions lasting 9:43 minutes.