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GTM AI: The New Approach for Improving Customer Acquisition Cost
The traditional approach to improving customer acquisition cost (CAC) has focused too narrowly on reducing costs.
This flawed formula fails to account for the importance of increasing the number of new customers acquired.
To truly optimize CAC, companies need to shift their focus. The key is driving more efficient go-to-market (GTM) operations to increase new customer acquisition. GTM AI solutions are essential to this approach.
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