Why "Write For Your Audience" Has Become Dangerous Advice
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6 min read
Why "Write For Your Audience" Has Become Dangerous Advice

As a writer who found his way into content marketing, I always felt the phrase "write for your audience" was a bit overblown. Said another way, this common advice runs something like this: "It's not about you; it's about them." Huh? Really? I like content marketing exactly beca

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