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Igor Kranjčec
Posted Sep 1, 2023
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8 min read
Get buy-in from stakeholders by bringing personas to life
As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf.
Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive.
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