Why do prerecorded videos often outperform live content in B2B?

In this Mindshare Virtual Summit session, three leading video marketers break down the tactics, tools, and frameworks that help them win mindshare-without always going live. From scrappy production to high-leverage repurposing, this is a must-watch for any team building a scalable B2B video strategy.

What you'll learn (with timestamps):
00:00 – Welcome & session kickoff
02:10 – Meet the panelists: Ryan (Zapier), Justin (Outreach), Alfredo (Cinch)
06:52 – What's capturing their mindshare right now
10:00 – Justin's Outreach video examples & formats
15:00 – Alfredo's behind-the-scenes vlog strategy for product storytelling
21:00 – Ryan's lo-fi content playbook & the Zapier x Laudable acquisition story
24:10 – Recorded vs. live: where each format shines
28:30 – Scripted vs. unscripted: how to decide and how to prep
33:00 – Tips for better customer video interviews
38:00 – Getting more people on camera without forcing it
41:00 – Final advice: where to start with video this quarter

Key takeaways:
✓ Why "low-fi" doesn't mean low effort
✓ How to storyboard without over-scripting
✓ The art of making talent comfortable on camera
✓ A smarter approach to customer video production
✓ How video quality actually impacts performance
✓ Tips to avoid LinkedIn fatigue when repurposing

🎥 Panelists:
Ryan Quinlan, Social at Zapier
Alfredo Salcido, Brand at Cinch
Justin Gutwein, Head of Video at Outreach

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