![Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]](https://main-app-production-public.s3.amazonaws.com/qkfwkkeowitw04r8r5frm084emi9)
Associated with
Michael Becker
Posted Jan 24, 2018
•
13 min read
Why Email Has Become our Digital ID, & How Marketers Can Leverage it for Omnichannel [Expert Quotes]
Email is the most effective digital communication channel and delivers the highest ROI (email marketing generates $38 for every $1 spent) of any marketing tactic. It's also the key to unlocking a consumer's entire Internet-based life and, thus, your omnichannel marketing strategy – but it all starts with the Digital ID. The Digital ID is ... Continued
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