The old, Linear buyer's journey doesn't exist anymore! The old buyer's journey was linear, with each stage clearly demarcated and one starting after the other finished. This meant marketing and sales processes were simple and closing deal was fairly easy. But not anymore. The new buyer's journey is anything but linear. It is chaotic, doesn't follow any specific route and is heavily impacting the partner's ability to sell. Leading research firm, Gartner has identified 4 key stages in the new buyer's journey. Read on.