B2B buying is frustrating.

No transparent pricing. Going back-and-forth on discounts. Endless discovery questions

But perhaps the most perplexing reality about the B2B buying journey is how difficult it can be to actually talk to a sales rep when you're ready.

In our recent B2B buying journey report, we found only 11% of companies have a calendar scheduler on their website.

This hurts buyers, who are waiting days just to hear back from a rep to schedule a time for a demo. But it hurts vendors even more.

To the tune of a 30-40% conversion rate of form fill to booked meeting.

AKA...for every 10 qualified prospects filling out your form, only 3 of them actually book a meeting.

That's like working a 40-hour week... but only getting 30% of your paycheck.

Or leaving your phone to charge overnight... and only charging to 30%.

In short, a 30-40% conversion rate is not great.

In our recent Demo Form Conversion Rate report, we compiled product data from customers using Chili Piper's form scheduling solution - to get you data on benchmark conversion rates from folks currently using a form scheduling solution.

We'll cover:

What are the metrics marketers should track in your inbound funnel?
What are the average conversion rates by industry/month?
How can you improve your conversion rates?
Let's dive in.