Introducing a cross-functional Go-to-Market framework to a 170-year-old company - and making it work
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Michael Drukker Michael Drukker
Posted Aug 26, 2022 14 min read
Introducing a cross-functional Go-to-Market framework to a 170-year-old company - and making it work

My name is Mike Drukker, and I'm a Senior Manager for Product Marketing at Reuters. I'm excited to share with you how we introduced a brand new go-to-market framework to our long-established organization with the support of all our internal stakeholders.

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