Simplify Your Tools to Automate and Scale Customer Retention | Customer Success and Product Experience Software | Gainsight
Posted Dec 7, 2020 6 min read
Simplify Your Tools to Automate and Scale Customer Retention | Customer Success and Product Experience Software | Gainsight

A common concern for growth teams is how much budget they should spend on acquisition versus retention sales or marketing. Because the budget required for cross-channel tactics to acquire new customers is likely high, organizations usually have little budget remaining to spend on retention.