Bulk sending is out, collection and nurture are in!
Posted Jun 28, 2023 2 min read
Bulk sending is out, collection and nurture are in!

In today's world, it's all about making it as easy as possible for mail servers to process your emails and place them into inboxes. This is achieved by rigorous segmentation! Failing to segment will result in high bounce rates, increased unsubscribes and overall poor engagement. Mail servers favour the marketers that make their job easy. But how do we do this? Read on to find out

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