Trendspotting: Recent Shifts in B2B Intent Data
Associated with
Jane Dubzinski Jane Dubzinski
AJ DeMarco AJ DeMarco
Posted Oct 20, 2022 2 min read
Trendspotting: Recent Shifts in B2B Intent Data

Oct 27 2022, 12:00pm EDT | Duration: 45 mins Intent data: it's the gift and the curse of many sales and marketing teams today. While it's a proven resource for B2B teams looking to enhance quality lead generation, speed the sales cycle, and increase overall ROI, intent data still poses a challenge for those looking to make [...]