Omnichannel is the future – don't worry about what Chrome does
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Travis Clinger Travis Clinger
3 min read
Omnichannel is the future – don't worry about what Chrome does

Today, Google unveiled the latest plan for third-party cookies in Chrome: third-party cookies will remain with the current opt-out functionality. At LiveRamp, our goal is to enable marketers to responsibly connect, personalize, and measure every consumer experience. We're rooted in authenticated identity – which spans every channel – and will continue to use Chrome cookies [...]

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