The Challenger Sales Model is based on the idea that sales reps should challenge customers and disrupt their current thinking to teach them something new. This involves a deep understanding of the customer's business and unique perspective to deliver new insights and drive their thinking in new and different ways. The goal is to provide. In this article, we'll take a closer look at the Challenger Sales Model, including its benefits, drawbacks, and best practices. We'll also explore the sales rep characteristics that can help you decide whether (or not) to adopt the Challenger Sales Model.