Do you remember the days of the straightforward, linear customer journey?

Yeah, we don't either.

Commerce channels are plentiful these days, and customers commonly bounce from channel to channel, offline and online, as they explore their options before they make a purchase. What started as discovery in-store could lead to an online order, or vice versa. But customers also expect to be able to engage with you seamlessly, no matter where they shop.

To guide customers on their path to purchase, marketers need the ability to link customer data together with operational insights. Connecting commerce experiences across the complete spectrum (web, SMS, email, social, ads, etc.) enables you to create exceptional, engaging customer experiences along every non-linear step.

Here are just a few powerful examples of what you can do with connected commerce data to make the customer journey more satisfying and more personalized. Get ready to get inspired!