In this webinar, we'll talk about an overlooked water flow, return on experience (ROX).

Based on AppsFlyer data, we know that generic user acquisition journeys - in other words, ones that are not contextualized or personalized - usually generate a 5.8% click-to-install rate.

On the other hand, when brands create contextual, personal and smooth experiences, we see amazing results: from 13% click-to-install rate all the way to 33%. Mind blowing, right?

But return on experience (ROX) is not only about user acquisition.