Associated with
Xiaofeng Wang
Posted Oct 28, 2021
•
9 min read
Ethical Marketing Helps Brands Differentiate And Build Trust
Values-based consumers - people who vote with their wallets to support brands that align with their values - are on the rise, a trend accelerated by COVID-19. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability. But, in Asia Pacific (APAC), too many firms' sustainability plans remain performative. [...]
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