Mobile Rising: Retailers' Cautious Optimism and Trepidation for Mobile Commerce
Mobile Rising: Retailers' Cautious Optimism and Trepidation for Mobile Commerce

Perhaps no other industry has been impacted more by the rise of e-commerce, digitization and the disruptive power of mobile than retail. Studies from Nielsen, Deloitte and others have focused on the shift in the balance of power between retailers and consumers, but few have delved into how these disruptive forces are perceived by the retail professionals chartered to harness their power.

To find out more, Oracle Retail surveyed retail business of all sizes, including a cross-section of people who lead and work for those businesses. More than half (54 percent) of respondents were from companies with greater than $500 million in sales, and 67 percent were Director level and above. We then backed up our data with qualitative interviews from industry leaders and practitioners to get a complete picture of mobile's impact on retail.

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