Capitalizing on Buyer Intent: Updating Our Definition of Engagement
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Elle Woulfe Elle Woulfe
Posted Jun 24, 2015 5 min read
Capitalizing on Buyer Intent: Updating Our Definition of Engagement

Much has been written about the critical nature of "speed to lead" or "speed to contact." This typically refers to the amount of time it takes for a sales rep to attempt contact with an inbound lead. Benchmarks abound on how quickly you need to get in touch before your prospective buyer is off thinking about something else - and probably gone for good.

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