Apple Podcasts | Google Podcasts | Stitcher | Spotify   How did "customer experience" become such a powerful, driving force of differentiation between companies – and a force of attraction or repulsion? Part of the answer to this question is how impactful an extraordinary or an underwhelming customer experience has become when deciding with whom we want to do business (nope, it's not just about features and price points anymore). Another part of the answer is what happened when social media realized its full potential. What began as a way to keep in touch with friends has quickly grown into the most important customer intelligence and feedback platform ever made. How do we as professionals, teams, and businesses use all our avaialable channels and resources – including social media – to create and deliver better experiences for our customers? To generate more positive feelings about our brands? That's exactly what we're talking about with today's guest. Dan Gingiss joins us on the latest episode of The Customer Experience Podcast to talk about identifying and resolving customer pain points to create an "extraordinary" customer experience (good news: it's not quite as challenging as the title of this episode makes it ...