2020 is just around the corner, which, aside from the political firestorm we'll find ourselves in, is a perfect opportunity to take stock of the trends that have shaped digital marketing over the last 20 or so years and what changes to expect in the coming years. When I began my marketing career in the early 2000's, I never could have imagined the impact that SaaS driven-technologies would have had on marketing practices and the broader industry landscape. imagined what I would be doing in 2020 as a marketing leader. Digital marketing looks fundamentally different than ever before and the tools we use to manage marketing campaigns and inform strategic decision making are now in their golden age. Here are some of my thoughts on what to expect as we look towards 2020 and beyond.