Associated with
Tom Mainelli
11 min read
Apple launches radically new iPhone Air, plus major iPhone, Watch, and AirPods updates
Apple's "Awe-Dropping" event this week delivered more than routine updates; it marked a strategic realignment of the company's hardware portfolio and a deepening of its ecosystem strategy. The new iPhone 17 lineup, including the all-new iPhone Air (starting at $999), addresses competitive pressures, redefines market segments, and further entrenches Apple's services into customers' daily lives.
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