When most companies were re-thinking their marketing strategies amid a global pandemic, Snowflake was on track to become one of the fastest-growing software companies in history.

One year and an IPO later, the company now faces a new challenge: How do you continue to adapt, grow, and scale at the level needed to maintain an enterprise-level brand?

As an account-based organization, getting there involved an ABM team of six. But scaling beyond 2000+ 1:1 campaigns would mean answering-and solving for-questions like:

Are we siloed in how we work with other teams?
Is engagement enough?
Can this scale?
Here's how Snowflake uses technology and collaboration to build 1:1 ABM experiences that scale.