Don't fall behind.
Keep up with your peers on The Juice.
Get access to this piece, and so much more. Start a free account on The Juice and we'll send you
weekly emails sharing which podcasts, blogs, guides, etc. are trending with other marketing or
sales pros. We call it the Top 5!
Learn how Quality Score affects cost per conversion, and why optimizing for Quality Score and optimizing for CPA are essentially the same thing.