How to Put the "Person" in Personalization and Get 10+% Reply Rates
Associated with
Jon Mazza Jon Mazza
Jamison Pence Jamison Pence
55 min read
How to Put the "Person" in Personalization and Get 10+% Reply Rates

In this replay, learn how to personalize to anyone with creative persona-based value props, specific and relatable subject lines, and clever transitions that will leave no email wasted.