On the show today is Ramli John. Ramli is the Managing Director of ProductLed, author of the book EUREKA, and the host of the Growth Marketing Today podcast.

I wanted to bring Ramli on because he's an expert on product-led growth and user onboarding. He's also writing a book on user onboarding called EUREKA that I've been fortunate enough to get an early version of and am super impressed by. And he's a fellow podcaster, podcasting for over 3 and a half years now.

You'll hear about the step-by-step frameworks and models for user onboarding, the different onboarding models and how to know if you should go for a product-led approach vs a sales-led approach, and how he's managed to get big-name guests on his podcast.