Retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion. Today's Social Pulse: Retail Edition, powered by Agorapulse, guest Lisa Wells brings a unique perspective to retail, social media marketing, and combining her Master's in Psychology and experience as a marriage and family therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. She's also served as president of the San Diego County Floor Covering Association and brings over a decade of