This article was co-written by Marg Pascucci and Matthew Parin.

You want your data to be safe. And your customers expect it. But there is a growing AI trust gap among consumers that compels companies to examine all internal practices regarding data.

Enter: digital sovereignty.

Digital sovereignty, or how companies manage their digital data and infrastructure, is the bedrock for building back this trust. In fact, 87% of IT and analytics leaders agree that higher priority needs to be placed on data management.

Salesforce has always been committed to digital sovereignty. It's been with us our entire history. For us, it's about giving our customers control of their data with the compliance tools needed to use our technology and AI, anywhere they operate. It's also about sharing what we know on how to create airtight digital infrastructure, so every company is equipped in the age of AI.

Digital sovereignty matters because it's become a larger story on data in the digital realm, and a pressing topic of concern among global entities and individuals alike.