Think Ring Concierge meets Assouline meets Harry Winston meets Djerf Avenue meets Jennifer Fisher meets Foundrae meets a website that is OPTIMIZED TO THE TOOTH (this part I know I can do). Harry Winston standards, with DTC execution on lock. Old World meets New World. The dream. And, I've said it before and I will say it again. DTC fine jewelry is the single BEST vertical in all of Ecommerce. Maybe in all of commerce. Why?