In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of brand-building.

From the beginning stages of building Island's identity to focusing content on productivity and enablement, Ari reveals how brand strategy and content work hand-in-hand to shape a company's narrative and differentiate it in a competitive market.

In this conversation, you'll hear about:

Ari's take on how brand is the "soul" of a company
The connection between brand strategy and content creation
Why content must go beyond generic conversations to make a real impact
How Island's content strategy focuses on productivity over traditional cybersecurity