Latest Content
I'm the founding marketer and Head of Brand at Island.
I built, launched, and continue to grow the Island brand. Leaders of the Enterprise Browser category. A company fundamentally reshaping the world of enterprise work. Now valuated at ~$5B.
I crafted Island's strategic narrative, designed and executed its launch strategy, drafted our end-to-end messaging, establish Island's social media strategy and tactics, developed and executed Island's brand experience, and built Island's creative identity -- all from scratch.
Oh. And I named the company.
But I don't do it alone. I work closely with Island's co-founders and executive leadership, R&D experts, sales leaders, and customer success team to make sure the Island identity is seen, felt, and communicated consistently, everywhere.
I work closely with in-house designers, manage external vendors, and (very) often sit and do the work myself to craft distinct, arresting creative that commands our audience's attention.
I obsess over the last 5%. Because that's where the magic lies.
And the results are clear.
Won awards.
Been called "The most interesting booth at the entire show".
Referenced in leading brand design schools right now.
Island.io is currently the #2 result for the search term "Island" (After wikipedia).
Copied by competitors in every way.
Consistently 2-10x typical performance in marketing campaigns
And just getting started.
Before Island, I was Head of Brand Messaging for the premier B2B Tech Branding Agency in Israel, Atreo, where I helped build 50+ technology brands across all industries launch, grow, or redefine their brand using sharp, differentiated, strategic storytelling, messaging, and creative.
I'm trained in social work. A closet creative and designer. A self-taught musician. Startup consultant and advisor. Public speaker. Podcast host. And proud father and husband.
And I most likely would love to connect.