In this episode, John Barrows engages in a thought-provoking conversation with Carole Mahoney, an expert in sales and coaching. They dive into the power of clarification questions, the neuroscience behind building trust, and the value of asking unique and meaningful questions in sales. Carole's mission to change the negative perception of sales, her advocacy for women in the industry, and her insights on developing empathy and curiosity make for an engaging and enlightening episode. Tune in to discover the secrets to successful sales relationships and the importance of understanding the "why" in both personal and professional pursuits.