One of the key areas vendors struggle with often, is visibility into partner activities. Vendors invest heavily in channel programs, partner training, and channel enablement tools but are never really sure how many of their channel partners are actually benefiting from these. In fact, a lot of channel bosses believe that the 80-20 rules apply to the channel model, i.e, the majority of the business is generated by 20% of the channel partners. Ask them again, who than 20 % are, and they will say they have no idea! The only way to change this is with 360-degree partner visibility. Partner visibility provides vendors with the insight they need into partner activities, which helps them gauge partner's interest and brand engagement levels and even partner's sales and marketing capabilities.