Launching a new book and the 4-Question Go-to-Market Framework with Sangram Vajre

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Sangram Vajre

Brett McGrath

Posted Sep 27, 2021 • 2 min read

Launching a new book and the 4-Question Go-to-Market Framework with Sangram Vajre

The Juice

Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-ToMarket Framework, and explains the MOVE framework and the 3 P's (problem-market fit, productmarket fit, platform-market fit).

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