StudySoup has a funnel common to most companies. In their case, it starts with a prospective note taker filling out a form on their landing page. In this form, the prospect provides personal information such as their name, email address, phone number, and school they attend. From there, the first conversion event is getting the prospect to book an online training session. StudySoup provides a significant amount of training upfront to make ensure their expert note takers are providing the best content for their marketplace.