In 2018, the Events team at Paragon Events took over the newly rebranded Global Tourism Summit from a previous organization. With a complete revamp of the summit in mind, they needed a strategic rollout plan to increase attendance by at least 33%. "When we took over, they were using multi-products on a different platform," explains Manager of Meetings and Events Katherine Stokoe. "We realized that in order to have a seamless integration and improve our attendee experience, putting it on one platform was not only going to make the summit more successful, but our team more successful."