The Proper Cold Calling Framework To Not Get Hung Up.
Posted Jul 10, 2020 6 min read
The Proper Cold Calling Framework To Not Get Hung Up.

Simon Sinek's golden circle approach is fine and dandy, but it doesn't handle the ROM properly. You can't do ROM in a RAM scenario.

In 2017, with this dichotomy in mind, I developed my own framework called Route, Ruin, Multiply.

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