People-first Go-To-Market (GTM) for creators is basically a way to sell your content by putting people at the heart of everything. It's saying, 'Hey, let's make cool things that people actually want!'. It is a strategy that leverages relationships and partnerships to generate, seize, and transform demand into revenue.

Traditionally, it was more about just pushing your stuff out there, hoping someone would buy. But this new way is cooler. You start by understanding what people care about, and what problems they have, and then you build stuff that actually addresses their needs.

And here's the cool part: you don't just create; you also share stories about your process, maybe host workshops, or even offer a sneak peek into your next project. It's like inviting people behind the scenes, making them a part of your journey.

The key? Partnerships! You team up with other artists, share each other's work, and bring more people to the party. By saying, 'Hey, I'll show your work if you show mine,' both your audiences grow. Let me break it down for you.